I have spent more than ten years in marketing: writing for the US market, running SEO and PR, managing e-commerce operations and, since 2022, running Meta and Google Ads end to end for brands across India and the GCC.
Running ads taught me where most budgets leak: the click arrives, and there is nothing worth doing when it lands. So I build the missing piece. Having worked as a COO, I judge all of it the way an owner does: by leads, sales and repeat visits.