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22 campaigns across retail, telecom, malls, events, education, beauty, automotive and recruitment, with the real numbers. Clients are described rather than named.
Every ad is measured against its own account's median cost per result, so a win means cheaper than that client's usual, not a number borrowed from an industry average. All costs in US dollars; Indian rupees converted at 95.9 to the dollar, AED and QAR at their official pegs.
Big ideas, built end to end: positioning, creative, media and the moment people actually show up.
Business summit · Kochi
4.7× return on ad spend
What worked: One campaign, three audiences (delegates, exhibitors and sponsors) and one promise: your seat at the table is waiting.
Supermarket chain · Kerala
18,216 landing page views at under $0.01 each
What worked: A prize pool plus a recipe cookbook gave two reasons to join, aimed at the people who cook the festive meal. A contest is a game, and games get played.
Retail chain · Kerala, six cities
2.7× more walk-ins than last year
What worked: Framed 3,000 jobs as fair paths with no recommendations needed. A bingo card turned the walk-in day into shareable content.
Technology institute · India
Outcome-led admissions campaign
What worked: Sold the career outcome, not the course, with a tagline system that stretched to career, salary and Gulf-job variants.
Launches, sales and footfall across Oman, Qatar, the UAE and Abu Dhabi, every result measured against the client’s own account.
Electronics retailer · Oman
4,911 WhatsApp enquiries from $870
What worked: Price grid plus gift or monthly instalments plus a deadline. When every question is answered in the ad, the chat that follows is a buyer, not a browser.
Telecom retailer · Qatar
4.0× cheaper than the account median
What worked: One product, one big word, on launch day, riding the search and social buzz.
Telecom retailer · Qatar
3.0× cheaper than the account median
What worked: New and refurbished prices side by side widened the audience, and a trust bar answered "is refurbished safe?" before anyone asked.
B2B electronics · Qatar
2.8× cheaper than the account median
What worked: Business buyers compare specs, so the ad gave full specs and three price points upfront.
Consumer gadgets · UAE
3.1× cheaper than the account median
What worked: A handheld, native-style demo showed the product's main trick in seconds. It looked like content, not an ad.
Family mall · Abu Dhabi
4.9× cheaper than the account median
What worked: Emotion (family and play) over offers, in a bright colour that stops the scroll.
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Volume at or below the account’s usual cost, across education, repairs, beauty, retail and automotive.
Technology institute · Kerala
28.7× cheaper than the account median
What worked: A low entry barrier (any degree, freshers welcome) and named locations made the job feel local and open.
Phone repair service · Kerala
14.5× cheaper than the account median
What worked: A problem-first hook in Malayalam: viewers saw their own cracked phone, then the repair machine.
Electronics retail chain · Kerala
3,573 applications below median cost
What worked: A huge, specific number (3,000 jobs) plus fixed interview dates made the offer real and urgent.
Apple retailer · Kerala
2,098 WhatsApp chats around median cost
What worked: Price-breakdown maths (list price, exchange bonus, extra discount) made the deal look as big as it was.
Aesthetics clinic · Bengaluru
5.5× cheaper than the account median
What worked: Treatments packaged around a life event, with visible prices and instalments, filtered out window-shoppers.
Car dealership · Kerala
1,185 qualified leads
What worked: City-level ad sets so every showroom had its own audience, message and budget.
The unglamorous work that compounds: rebuilding accounts, growing communities and testing every week.
Lead generation · Google Search
−89% cost per conversion
What worked: Rebuilt structure, targeting and keywords, then tested weekly. Cutting cost is not luck.
Brand page · India
+527% content interactions in one month
What worked: Content people want to react to, posted consistently, grew interactions six-fold without spending on reach.
Own venture · India
500K+ members, built from zero
What worked: Give people something useful every day and they stay.
Matrimony service · India
1,300+ leads at about $0.26 each
What worked: Relevance is cheaper than reach. Each community and life stage saw copy written for them.
Retail chain · India
4.6M reach in one quarter, up 119%
What worked: Show the people, not the vacancies. That audience later filled the hiring drives.
Online florist · India
$830 profit by month three
What worked: Owning operations and marketing together meant every ad was judged against real margin.
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